capstone Branding project at toronto film school
Relish was created as a capstone project at Toronto Film School. The brand description was "Relish is Canada's new Food & Lifestyle Multimedia, Multi-platform HD service: showcasing video features one every screen from smartphones to connected TVs for a global community. Relish will feature first-run food, fashion and lifestyle programming from tastemakers throughout Canada."
Below is a little bit of the process and final product of this capstone project.
Logo creation process
Merchandise
As part of the project we were asked to create merchandise and products to show off our branding. I went with the typical shirt and tote bag, and the not-so-typical jar of pickles and vegetable seed bags
Motion graphics for logo
As part of the project we were asked to create a short intro animation for a “video series” that Relish wanted to start. These were the 2 that I created during 2 different brand explorations. This is how I realized that those colours would be more difficult to use as brand colours.